Saturday, September 7, 2013
But I would like to dig a bit deeper into the decisions that have left Microsoft making Hail Mary plays, like this weeks announcement to buy Nokia, or last years decision to make their own hardware with the ill conceived Surface RT and slightly better Surface Pro. Because I believe that it is not just the big strategy decisions, but even the little ones where Microsoft has failed. Which may be a cautionary tale as we watch the company go through its changes in the next five to ten years.
Take Windows Phone for instance. Some of us remember that Steve Jobs did not invent the smart phone when he gave us that "One more thing..." speech to introduce iPhone. Many companies had early versions of smart phones years before Apple decided to compete. Microsoft had a sizable share of the market with the older "Windows Mobile" devices. Despite it's popularity with some business users, it was never seen to be a very lucrative marketplace.
After Apple proved that there was a market for such devices, and it was a large and fairly high end market indeed, Microsoft went through classic signs of grief with denial, anger and reluctant admission that they had missed the boat. However, to their credit they did not simply throw in the towel, and they didn't make the mistake of trying to convince a new and hipper generation that the old Windows Mobile devices were the solution.
Instead, they took the time and with great fanfare, they released Windows Phone 7. A remarkably stylish device, with an interface that looked nothing like Apple's or Google's devices. Many critics hailed it as a breakthrough in touch interface design, and the phone won many awards for innovation. It seemed Microsoft still had some magic up their sleeves.
Still many people worried that the software giant could not keep with the number of regular updates that Apple, and even more so Google, were capable of putting out. As with all technology, it wasn't just about the newness, but how fast you can make improvements and keep the experience fresh to get users excited. When the first update to Windows Phone 7 was delayed, and delayed again, there was an uncomfortable feeling going around the tech community that had cheered Microsoft's re-found mojo.
But when Windows Phone 7.5 (Mango) was released, there was a collective sigh of relief and more vendors jumped on the Microsoft wagon. At least for awhile. Microsoft announced that a major upgrade to the software would come in the form of Windows Phone 8.
The bad news was that none of the Windows Phone 7 hardware would be able to run the new mobile OS. That included recently released hardware that consumers had purchased just weeks before the Windows Phone 8 announcement. Microsoft promised a 7.8 release for the older phones. It was supposed to contain some of the new features for the older phones, and was released a few months after the new Windows Phone 8 devices hit the marketplace. Unfortunately, there seem to be some customers that still have not received the 7.8 upgrade. Trouble in the garden?
At the same time, Steve Ballmer announced that Windows 8 would be the new Desktop OS that would also run on a new line of tablet devices featuring a modified version of the Metro UI from Windows Phone 7/8. Microsoft would, finally, be competing with the incredible iPad.
The first of these devices were released in the last quarter of 2012, and featured a version of Windows called simply RT. These devices would only run special apps designed specifically for the new Metro UI style and available exclusively through the new Windows Store, which would complete with Google Play and the AppStore for iOS. While standard windows applications made to run on Windows 7 would not run on RT, Microsoft did include a special version of Microsoft Office for the new tablet computers. If that's seems confusing, it was, and many people were surprised to find that this special version of Windows didn't seem to be Windows at all.
Adding to the confusion was the fact that in early 2013 Microsoft released the Surface Pro which would run a full version of Windows 8 just as on a Desktop or Laptop computer. Meaning that most of the software that had run on Windows 7 would run on the Surface Pro's Desktop while the RT applications would run in the new Metro UI. Well most of the RT apps that is. Some would be incompatible with Pro and some Pro apps would be incompatible with RT.
Making matters worse, the Surface platform was not compatible with the Windows Phone platform. Therefore Apps that users purchased on the Windows Phone store had to be purchased again in the Windows store for Laptops or Surface tablets, if the same app was even available for both platforms. To understand how big of a problem this is, consider that the Apple AppStore features software that runs on both iPhone and iPad. Many applications are made to give the same look and feel but offer more or less features depending on which iOS device was being used. Google's Play store works pretty much the same way for apps purchased for Android phones or tablets.
In other words, the Surface tablet is treated more as a desktop or laptop replacement, and users are expected to buy software made specifically for those devices. However, this completely ignores the fact that many people who are buying smart phones and tablets are leaving the laptop or desktop at the office. In many cases these people are leaving the desktop completely. When they are on the go, they believe that the mobile devices they purchase all work the same, and more importantly they have been taught by Google and Apple to believe that once they purchase an application for one of those mobile operating systems they can use them on any device with the same system. For these types of users the Microsoft Windows Surface and Phone experience end up being different and they must be confused and frustrated to find that they aren't sharing the same store for their purchases.
In fact the problems of the Surface compatibility and performance forced Microsoft to take close to one billion dollars in a write off on their latest quarterly earnings report while they dumped the remaining inventory of the Surface tablets. While they plan to release a second version of both Surface RT and Pro to address some of the performance concerns, it is unclear that Microsoft has understood the other frustrations of its users.
These are just a few of the most recent examples that show how Microsoft and Steve Ballmer in particular have made mistakes both large and small even with their newest and most innovative products. I think it proves beyond doubt that Steve Ballmer just does not get the new technology world in which we live, and that is why he had to leave Microsoft if the company is ever going to have a chance of competing with the new technology titans.
Monday, April 29, 2013
Saturday, April 20, 2013
And there was much rejoicing. Nearly everyone from tech pundits to consumers to large enterprise IT departments have lamented Microsoft's original decision to make the new Modern UI the default interface for users and push the old desktop interface deep into the background. But an even bigger problem for many users was the decision to drop the Start button entirely. Not only did it make things more confusing, but for many first time users of Windows 8 it provided no easy way to discover how to get back to the Modern UI once they had found the desktop. Which is what Microsoft
If they are bringing back the Start button, it seems like a good idea. Microsoft finally heard all of the complaints that the new Modern user interface was not merely a steep learning curve, it is "jarring." That's the word many of the tech press used to refer to the abrupt change when the user went from the Desktop to the Modern Start screen to search for apps and files, and with good reason.
Now, in lieu of depressed PC sales and many pointing fingers at Microsoft for the low acceptance of the new UI, it seems the software giant is poised to do what they insisted they could not do during the beta testing period: return the Start button, and let users go straight to the desktop when booting up the machine.
However, I don't think many people are going to be happy with this once they see the final results. You see, the sources are very clear in saying that the Start button is going to return, but not the Start menu. What is the difference you ask? Well, when you get to the Windows 8 desktop, you can press the Start button to get back to the Modern UI Start screen. In other words, you still get that same jarring experience, with a shiny new button instead of having to use the Start key on your keyboard. The Windows 7 style menu (first introduced in Windows Vista, but lets not go there) will not appear.
That's because Microsoft still wants people to use the new Start screen in Windows 8. They fear that if people get back their old Start menu they will stay on the Desktop and never see the new Modern UI again. And that would be bad for the developers that Microsoft is urging to create new Modern UI style applications.
I don't believe that will be enough to convince most people to jump into the latest Windows version on new and existing PC's. Many people are going to see the Start button without the Start menu as too little too late for Windows 8. Not to mention the fact that there are already many third party solutions available that give users the ability to go straight to the desktop and use the Start button with a Windows 7 style Start menu while getting much of the benefits of the improved Windows 8 desktop.
Which begs the question, why hasn't Microsoft already given users the option to skip directly to the desktop and return the Start button before now? According to some pundits Microsoft is saying that adding the feature will take time and has to wait until other features of the so called "Blue" upgrade are finished. But if so many third party developers have already done the trick without the benefit of Microsoft's huge resources we have to wonder if there isn't some other reason for the delay.
Microsoft ignored the warnings of their beta testers and has until recently ignored the legions of users and tech reporters who have said they should at least put the Start button back as an optional setting. It seems doubtful that they have really gotten the message. At any rate we will have to wait and see what their final decision is.
Just don't expect too much.
Thursday, April 4, 2013
The Microsoft technology blogosphere has been buzzing lately due to last weeks leak of the next big Windows 8 update code named “Blue.” Pundits from ars technica to the Supersite for Windows by Paul Thurrott have been burning the midnight oil trying to predict what the future of Windows might be, based on the new features they see in the leaked code.
Their collective conclusion: The Modern UI (originally called the Metro interface) is the wave of the future. Of course, this isn’t really news as most tech writers said that Microsoft’s big gamble with Windows 8 was that people would use the new UI on all of their devices, from Windows Phone, to the new Surface tablets to traditional Desktop and laptop computers.
The bet, most of the writers are saying, is that the traditional desktop interface, initially called the WIMP (Windows, Icons, Menus and Pointer), will disappear and be replaced by a simpler interface that provides the user with a one App at a time view of their world. At least, that’s what Microsoft wants us to believe.
And Windows Blue seems to be evidence that the company is still on course to do just that. More features are being moved from the Desktop to the Modern UI. More of the apps that Microsoft builds will be built on top of Modern UI.
In fact, some are predicting that Microsoft will phase out the Desktop as early as 2015, when Windows 9 is set to ship. While some say that is probably too soon, most agree that Microsoft wants to see the Desktop becoming less and less conspicuous with the average user spending all of their time using Apps within the Modern UI.
For Microsoft this is a big deal because the more people spend time in the Modern UI on the traditional personal and laptop computers, the more they will be inclined to want the same interface on their mobile devices. Windows Phone and the Windows RT/8 tablets, which have failed to capture any significant market share, might both benefit from users who will come to expect their OS to behave in a certain way. Microsoft currently dominates the PC marketplace with over 90% of the market share. If they can convince a sufficient number of those people to at least try the new mobile devices it would severely threaten Apple and Google’s current strangle-hold on the mobile market. A market which is growing faster than any other tech market and will for the foreseeable future.
But is that the best thing all around? Are consumers, and the very important business users ready to switch to a Tablet style operating system UI on their workstations? In many places, the single app at a time approach can help the user to focus on what they are doing. If you are writing a document, for instance, using a full screen text editor can be a great way to eliminate some of the distractions that adversely affect productivity.
But if that is always the case, then why do companies pay out millions of dollars each year for larger displays? And why do many of them provide multiple monitors for each worker? We already know several productivity studies have shown that some knowledge workers perform better with multiple monitors. Even Microsoft’s own research has made this point. Anecdotally I can confirm my own experience as a developer that having documentation, source code and other reference material available across my desktop cuts down on context switching and the time to perform even simple tasks can be greatly increased.
So what are we to think of this apparent contradictory information? Is Microsoft giving up too much by forcing people into their vision of the brave new computing world paradigm?
It’s not clear yet how far Microsoft really intends to go with eliminating the Desktop. What we do know is that many of their early testers for Windows 8 strongly suggested they keep the desktop with its highly controversial Start menu button. Despite numerous suggestions and protestations, Microsoft remained intransigent and stubbornly stuck to the plan. They even appeared ready to make third party replacements for the old UI impossible.
What if they do pull the trigger and remove the desktop all together? Leaving knowledge workers and other power users with no alternative in any version of the operating system formerly called “Windows?”
It could be an opportunity for some of their competitors. Linux, for instance, is unlikely to ever give up the windows interface. And even though Apple has shown signs of merging the Macintosh OS X system with the iOS design, it is unlikely they would drop the desktop metaphor entirely.
Microsoft may very well drag users into their Modern UI future. Or they could push many of them to explore alternatives that, until recently, might not have seemed attractive to most.